Contact Details

  • Phone: (317) 426-7267
  • Phone: (317) 4-ANPANP
  • Fax: (212) 981-3256
  • Address: Passyunk Square, Philadelphia, Pennsylvania

Professional Overview

Effective, accountable marketing leader who builds scalable, sustainable product marketing teams within organizations pivoting from startup to grownup. From workflows and processes to banding and career development, I reverse engineer dynamite marketing by helping build smarter marketing organizations from the ground up -- because if the team lacks a great playing field and isn't expert at the fundamentals, you'll never bring home the gold.

My style is a mix of hands dirty and big picture, Math-y McMatherson and Let's-Tell-a-Story, small town Midwestern plus big city East Coast. I prefer quantitatively defensible positions, rational processes, transparency, and collaboration. I love coaching and mentoring my team so they can unleash their awesome.

Oh: and I'm really into digital marketing and product development.

I'm a decisive, persuasive, competitor. I love helping companies win.

Additional Information

Speaking Engagements

  • Speaker, "Top 5 Ways Yale is Bad for Your Career (The eighth will make you go to Harvard)," at 9Y9 Talks for the Yale Class of 1999 15th Reunion, New Haven, May 24, 2014 [more]
  • Panelist, "Business & Marketing Careers," Mastery Charter Shoemaker Campus, West Philadelphia, April 11, 2014 [gram]
  • Panelist, "Nurturing the Next Wave of Women Tech Leaders," Digital Hollywood NYC, November 16, 2012
  • Speaker, "Yale Is Bad For Your Career," Women In Leadership Conference, Women's Leadership Initiative At Yale, October 24, 2009
  • Panelist, "Finding A Career You Love," Women In Leadership Conference, Women's Leadership Initiative At Yale, October 24, 2009
  • Speaker, "Networking For Success," Power Play Symposium, CUNYs Baruch, NYC, July 24, 2009
  • Moderator, "Entrepreneurship," Yale College Class of 1999 Ten Year Reunion, Yale University, New Haven, Connecticut, June 6, 2009
  • Moderator, "Media & The Arts," Yale College Class of 1999 Ten Year Reunion, Yale University, New Haven, Connecticut, June 6, 2009
  • Panelist, "Your First Job: What To Expect," Women's Intercollegiate Sports Endowment & Resource, Yale University, New Haven, Connecticut, February 4, 2006 [more]
  • Moderator, "How to Find a Job and Develop Your Career in a Tough Economy," Professional Women's Alliance of NYC, The Williams Club, NYC, February 18, 2003
  • Speaker, "Technology and Suburbanization: The Town Square Is There; You Just Can't See it," History professor Jay Gitlin's Suburbanization in America seminar, Yale University, New Haven, Connecticut, October 1999
  • Panelist, "Gifted Women In Math," Conference on Gifted & Talented Women In Science and Math, Ball State University, Muncie, Indiana, Spring 1995

Awards

  • Finalist, 2014 Fourth Genre Steinberg Essay Prize [more]
  • Finalist, 2014 Lamar York Prize for Nonfiction [more]
  • Finalist, 2014 Curt Johnson Prose Award in Creative Nonfiction
  • Winner, 2012 Annie Dillard Award for Creative Nonfiction [more]
  • Second place, Startup Weekend Philadelphia 3.0, April 2012 [more]

Publications

  • "The Math," Bellingham Review, Spring 2013 [more]
  • Bimonthly class notes column, Class of 1999, Yale Alumni Magazine, 2004-2009

Press

  • "Self-Help for Skeptics: Train Your Brain to Be Positive, and Feel Happier Every Day: It Only Sounds Corny," The Wall Street Journal, August 28, 2012 [read]
  • "Makin' it rain: Inside the best Philly Startup Weekend ever," Flying Kite, April 24, 2012 [read]
  • "How to Choose the Right Online Degree Program for You," FOX Business, November 16, 2010 [read]
  • "Budding Entrepreneurs Go Back To School," Business News Daily, August 19, 2010 [read]
  • "Boola Boola…and Moola! Aging Yalies Raise Hell on Upper West Side," The New York Observer, February 2008 [read]
  • "Girl Fight!" The New York Press, February 8, 2007 [read]
  • "Women's mentoring group thrives," The Yale Daily News, January 31, 2002 [read]
  • "Finding the right resources to deal with assault," The Yale Herald, April 24, 1998 [read]
  • "Junior serves up creative dish in Groove Kitchen," The Yale Herald, January 16, 1998 [read]

Experiments

  • Librarienne, 2014 [visit]
  • Credit Cardio, 2012 [visit]
  • the yes pile, 2010 [visit]

Reviews

Anittah is one of the most talented online marketers I have ever had the pleasure of working with in my career. If you want to work with a digital marketer is who is always ahead of the game instead of playing catch up, hire Anittah.
Rachel Weiss, VP, Digital Innovation, Content and New Ventures at L'Oreal

Anittah is incredibly sharp and visionary about how to make technology relevant and profitable. Anittah is also a pleasure to work with, whip smart, very funny and fun-loving.
Raoul Bhavnani, Senior Managing Director, FTI Consulting

Anittah is a woman of both action and innovation. You can always count on her creative thinking and dedication to quality. She expects the best from herself and colleagues and always delivers. She's a pleasure to work with and despite being an independent spirit fosters teamwork and team thinking.
James Hewitt, Managing Director, Citi Enterprise Payments

There are at least two kinds of smart. There's the smart that goes into a room, picks out problems that others haven't seen, and makes everyone feel bad. Then, there's the smart that goes into a room, sees opportunities, identifies not only the problems BUT THE SOLUTIONS, gathers the corollaries, and helps everyone think things through. Anittah is the second kind of smart; she engenders smartness in others. She's a smart-nucleus.
John Young, Principal, Tikaro Interactive

Working with Anittah was a great pleasure. She is an unselfish, motivated, and hard working colleague. Anittah has legs, she's on the move, and I was lucky to be on the Anittah Express [when we worked together].
Christopher Sandeman, Founder & CEO, Sandeman's New Europe

Performances

  • surface/tension one woman show performed off-off broadway, December 2005

Citations

  • From Zines to Ezines: Electronic Publishing and the Literary Underground, Doctoral Dissertation, August 2001 [read]

Education

CUNY Baruch

Graduate-level coursework/2004-2009

Intermittent graduate-level coursework in e.g. Regression Analysis and Accounting taken towards the MS in Statistics

George Washington University

Certificate in Project Management/2000

Yale University

BA, History/1999

Coursework included Vector Calculus, Matrix Theory, Econometrics, Russian Literature, and Writing Comedy

The Indiana Academy for Science, Mathematics, and Humanities

Indiana Academic Honors Diploma/1995

Coursework included Differential Equations

Skills

Digital Marketing/expert
Literary Writing/intermediate
Community Organizing/novice