Buddhist Marketer

2010 Goals

I’ve spent the past several weeks working on 2010 marketing goals for one of my clients.  However, it didn’t occur to me to leverage the same goal definition and prioritization methodology on my personal goals until a couple of weeks ago.  So while I don’t have the time to expose my algorithm for how I came up with these, here’s my goals for next year — with quasi-confidential information obscured.

Yep, I’m moving in with my boyfriend, code named “Pablo” to protect the innocent.  I have never completely shared a space with a romantic partner in my entire life, and I suspect that this is going to be a unique and oftentimes stressful experiment (though not unwelcome) (okay, relationships are not experiments, but still).

And living with someone means I am going to have to rewire lots of practically hard-coded programs, such as

• dressing like a slob
• eating like a slob
• putting myself first 100% of the time

The mental calculus is different when optimizing for “us” as opposed to “me”; since I only recently learned how to optimize for me, it’s going to be interesting to see how I react to the whole cohabitation thing (and all that it entails).  Wish me luck — and let me know if you know of any reasonably priced one bedroom apartments within walking distance from the Empire State Building / PATH train / Amtrak / Stumptown coffee.

Of course, while the three big picture goals are going to, on the balance, consume my attentions for the year, by changing the timeframe and breaking things down on a quarterly basis, my goals look nominally different:

It is very important to me to not forget the fundamentals of meditation, yoga, and healthy flexitarian eating (and concomitant soul-soothing joy of making oneself a hearty meal), even in the hubbub of all my goings-on-about-universe.  Speaking of which, one of my unwritten goals for next year is to

Be Better

which necessarily means I must

Do Less

which means I must

• Stop raising my hand and/or volunteering for things
• Grow increasingly comfortable with non-achievement
• Value myself as a being-unto-herself

If I cannot accommodate this, then I will forever need to keep “tasks” such as “Go on dates with Pablo” on my to-do list.  And instead of naturally and automatically having down time to enjoy the company of myself and those I love, I will need to “program” this time in.  Sure, it’s great to demarcate boundary lines of “me” time — and even once I no longer overextend-n-overachieve I am sure I will keep this up — but the deeper, more fundamental challenge that I am journeying towards surmounting is no longer seeing myself and valuing myself for the things that I do, rather than, the human that I am.

So, do less.  Be better.  And until then, don’t forget to do something fun and interesting and new each week with the people that I love.

Changing the optimization timeframe once again, here’s my January goals:

I’ve got a secret project there at the bottom that, knock on wood, will be non-secret by quarter’s end.  And you can help out with my other goals, too:

• Know anyone who wants to rent a desk? I’ve got extra space in my office, conveniently located right across from the Ace Hotel / Breslin dining room / Stumptown coffee at 29th and Broadway (Bree - can I use an ‘&’ there?).  Great for someone starting a new venture.  Especially good for entrepreneurettes.
• Know anyone who wants to sublet a studio and/or find a pied-a-terre? I’ve got a freshly painted studio at 32nd and Fifth that I will definitely not be using during the middle of the week — one of my clients needs me on-site in another state.  Plus, “Pablo” and I are moving in together starting March 1st, and my lease does not end until 10/1.  You do the math :)

Feel free to spread the word and have interested peeps give me a buzz at (212) 532-2405.

So that’s the score on 2010.  I’m making my goals transparent because

• that’ll keep me honest
• perhaps it’s a good example (?)
• Joan Didion, notebooks, etc.

Happy New Year, all y’all.  And yo, yo —

2009, I’mma let you finish, but 2010 is gonna be the best year of all time!