This Is Just Wrong
As someone whose first job outta the gates was in Fairfield County, Connecticut — home of “Thanks for the credit card; we know you suffer from status quo bias and aren’t gonna cancel this membership, sucka!!!!” direct marketing genii — I can always get behind a contextual cross-sell / up-sell membership club offer.
- Cross-sell / up-sell in line with original offer?
- Credit card opaquely passed to third party on the backend?
- Compelling benefits, err … benefits positioned compellingly?
Oh yeah. Sign me up for some leather-bound classics, dawg! I gots a library to outfit with books I’ll never read!
But the funky, amateur-hour, ham-fisted attempt at marketing below makes me want to clench my ba-donk-a-donk in abject marketing shame. It’s crap like this that makes every Tom, Dick, and Harry think they know marketing.
Now, I know that women aren’t very good at math, but all the more reason to clarify your numbers. $20? $40? $215? $100? What is this, a federal stimulus package?
Of course, you know that with train-wreck marketers driving the Frederick’s of Hollywood marketing engine, I’ll never unsubscribe from their list. Who knows what glorious tragedies await me? Kind of adds a nice sprinkle of humanity amongst all the spot-on marketing coming out of the Starwood hotel chain peeps.
Hooray for trashy lingerie peddlers!
[ Related: The Liberation Of My Inner New York City Housewife ]
