The Trend
A few years ago, I implored the woman at Random House in charge of All Things New Media to start a brand / imprint-thing called, simply, RANDOM. It seemed appropriate given the psychographic of Kids These DAys.
And yesterday I saw a very large postcard direct mailer introducing THE FACTORY, a store within the Burlington Coat Factory store that’s positioning itself as the leader in
Cutting Edge Styles & Premium Brands
It’s where fashion happens.
Hot designers & the latest trends for men & women, it’s crave-worthy style meets get-real pricing.
Crave-worthy perhaps; cringe-inducing definitely (at least with respect to the grammar and flagrantly abusive ampersand use).
I can’t help but think that the ole’ Burlington Coat Factory is going to need more than a grammar-mangling postcard and an au courant moniker to get foot traffic into The Factory. And I can’t help but think that Andy Warhol is gently raising an eyebrow ’bout all this, somewhere.
Though I must say: the appellation trumps anything else I can think of. And it’s probably not a bad way for them to monetize their square footage by pushing edgier lines than normal.
Anyone been there?
One Response to “The Trend”
First, I’m amazed that “The Shack” is even in business. Also, Shaq is a horrible spokesperson and I have mixed feelings about Ben Stein. I’m just hoping that Tandy can replace Apple as the gotta have computer for college kids in 2010!
“The Factory” not really a descriptive name either. I’m a fan of business names that are descriptive, so that I know what the store is selling before I even set foot in the establishment.
By RunColo on Sep 17, 2009