Zach Thompson, your email marketing skillz are on point
Exhibit A: A photograph of me, taken three years ago in Brooklyn. Note the verbiage screened on my shirt.
(”I heart Power Tools” for the un-Lasikked amongst us.)
Exhibit B: An email I read today. Note the italicized, bold-faced greeting.
(”Dear Power Tool Fan” in case you missed it.)
Zach Thompson, you need a new title. You’re not just a dutiful ambassador of DeWALT Marketing Research. You’ve got x-ray eyeballs into my soul!


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