Memo To Fresh Air Fund
I beg you to stop asking me to blog nice things about you.
From their fourth email in less than three weeks to me:
Hi again Anittah
I wanted to reach out one more time as there is only a week and a half left in The Fresh Air Fund’s dollar-for-dollar gift matching program. We are so excited that this is happening and thought you could help by posting a mention, tweet, or by putting up one of our new banners on Anittah Patrick. Your efforts in the past have helped to generate awareness about our organization and we are so thankful for that. If you can help again, please feel free to use any of the images, logos, etc from our microsite…
Their overly pesky insistence on me blogging about them is especially Asperger-like given that I skewered their first attempt to get me to drive traffic their way. Good gravy!
Fresh Air Fund: your blogger outreach strategy is so ham-fisted that I now have a bad taste in my mouth about your organization and will never, ever donate to you ever again, let alone blog about you. Hiring someone who is clearly not a marketing expert* to help with your marketing has resulted in possibly hurting your long-term marketing efforts rather than helping.
FAIL.
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* Need more data points? Straight from the official bio of the “genius” behind the Fresh Air Fund debacle:
He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.
Ha, ha, ha, ha, ha! Joseph Jaffe?! That guy?! Sorry, but, the most interesting part of the time I chatted with him at an industry luncheon was me realizing two things:
- Basically anyone can land a book deal
- Idiot Americans assume that if you have a British or Aussie accent, you’re smart
Oh, man. The marketing industry is oh-so-teeming with non-great, unwashed drivel. It’s no wonder most people assume that marketers are idiots; most marketers are idiots.
Click here to understand why I think it’s okay to be such a biznatchee about this.
