Ominous clouds for Travelocity

If I were priceline or Travelocity or Mobissimo or Expedia I’d be eyeballin’ Google Maps with a bit of trepidation.  What’s to stop them from adding cheapest and quickest airfare routes between destination A and destination B?

Google Maps is already the death knell of HopStop.

leaving iceland

What’s your Google strategy?