How To Keep On Tickin’
From Patricia Marx’s “Face Value” from The New Yorker’s May 25, 2009 ish:
… how did Timex, which was originally a Connecticut-based company called Waterbury Clock, weather the great Depression? As Jenny McLaughlin, a Timex marketing executive, explained, “Mickey Mouse saved our ass.” Through the nineteen-thirties, the company churned out millions of Mickey watches. (They originally retailed at $1.50 and are now collector’s items, one fetching $6,160 in a 2005 auction, although you can pick up a new one for about $20 on amazon.com).
To which I say:
- Jenny McLaughlin is my hero (unseating the reigning champion)
- Who is YOUR Mickey Mouse?
