Silos Are Optimization Killers
From an interview at AdExchanger with all around good guy Tim Ogilvie (9Y7), CEO of AdBuyer.com, an online media buying platform that optimizes your campaigns while you eat fried chicken:
Successful online marketing is about building lots of 5% and 10% improvements into a commanding lead. Most marketers that we talk to are drowning in data, but can’t act on that data because they’re overwhelmed or the data lives in different silos. We’ve built a platform that puts all the data in one place, makes it easy to identify improvement opportunities and just as easy to act on them.
Yes. I mean, maybe it’s communist when you’re talking about humans, but
f’(x) + g’(x)
is an inferior approach to marketing optimization versus
the optimized sum (f(x) + g(x)).
Or something like that. (It’s been, like, sixteen years since I’ve had calculus and stuff.)
Go AdBuyer!
