Buddhist Marketer

Not as sexy as Westin - Philly, but …

The below email doesn’t have as compelling an offer as the recent email I received from The Westin in Philly (okay, it lacks any offer whatsoever), but I do appreciate how the look and feel of the email from Le Meridien - Paris (where I stayed in April 2007) differs so markedly from the Westin email.

Someone at Starwood is awake at the wheel.  Hooray!

Awesome email from The Westin

Just opened a great email from The Westin Philadelphia.

Aside from not having any noticeable errors in it, it wins for the following reasons:

• I stayed at The Westin Philadelphia on New Year’s Day, so this offer is targeted (”Return to …”)
• The header tells me exactly what the offer is:  I know what I have to do (”Reserve now”), and what it’s gonna cost me (as little as $199)
• The email uses bullet points and sparingly uses boldface text
• The email also provides suggested dates — and there are only four of them (less than seven and thus, easy to wrap brain around)
• Above-the-fold call-to-action; only one column of content

The only thing I wish they would’ve done is added a reminder along the lines of

• Your current Starpoints account balance is X
• You could earn up to N Starpoints with a last-minute weekend getaway
• If you use your Starwood AmEx, you can earn up to an additional M points

Plus, I wish they had placed a “-” between “last” and “minute” but that might be entirely grammatically inappropriate.  I defer to actual grammarians on this matter.

I will say this:  The Westin Philly is quite nice, well-located, and has a pretty tasty breakfast to boot.  Also, the toiletries are worth pocketing.  :P

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