Target photo logo

I saw this logo on a Facebook flyer while, um, gathering anthropological data regarding usage of social networks (yeah, that’s it):

Target photo loglI don’t understand why Target doesn’t just swap out one of the ‘o’s in photo for Target logo.  Perhaps this is their style guide for all departments, and thus a convention that cannot be used across the board (for example, the pharmacy lacks an ‘o’)?

Any of you branding / logo jockeys care to comment?

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