Content Syndication: A Peek
For the fraction of my 508 monthly visitors that are not marketer-types, here’s a li’l peek at content syndication in action. First, some FAQs:
- What is content syndication? Content syndication is when the property that creates the content lets their stuff appear somewhere else.
- Why would you syndicate your content? You might syndicate your content for appropriate credits if you’re trying to build your name as an expert in a particular area. Or, you might be doing it for SEO. However, most entities syndicate their stuff because they’re getting a percentage of ad dollars generated by their “shown elsewhere” content.
- Why would you put syndicated content on your website? Well, let’s say you have advertisers who want eyeballs that are interested in topic X. You might have eyeballs, and you might have eyeballs interested in topic X, but you might not be an expert in topic X in particular. What to do? Find a content provider that knows topic X and ask if they’ll syndicate their content onto your website.
I’ve been trying to figure out how to make content syndication engine Mochila work for any of my li’l ideas but haven’t yet figured this one out yet. So since I can’t show you within my own media empire … of 508 monthlies … how content syndication works, take a gander:
- Visit PR Landmines to Avoid as posted at WomenEntrepreneur.com
- Visit PR Landmines to Avoid as syndicated to Fox Biz’s Women In Biz channel
I’m guessing that
- WomenEntrepreneur gets a cut of ad impressions their syndicated content generates
- Fox Biz gets to save money by not hiring their own in-house women in biz writer
- Fox Biz can tell advertisers, “Oh, you want to reach the women demo? Here are some content channels that reach that audience …”
Anyone have any other examples of content syndication that they’d like to show and tell?
